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Search Engine Optimization & Search Engine Marketing Consulting Services
| DJE Design and Development offers Search Engine Marketing Consulting
Services including Search Engine Optimization, Link Management and
Managed Pay-Per Click Advertising Services. We manage SEO for the
small business. "Search engine optimization" refers to the strategies and techniques designed to achieve high search visibility for keyword results in "organic" or natural search rankings - i.e. results that appear in search engines based on their traditional algorithms. Terms such as "search engine placement," "search engine positioning" and "search engine ranking" refer to a site actually doing well for particular terms or for a range of terms at search engines. This is the ultimate goal for many website owners-- to get that "top ten" ranking for a particular keyword or search terms. "Search engine marketing" - SEM - is the umbrella term for all of the strategies and programs designed to market a website through search engines, including SEO, PPC, online promotion etc. Every day, millions of people look to Search Engines, Portals and Search Services like Google, Yahoo, MSN and AOL to find information that they want on the Internet. Simply having a website does not mean that your business will rank high in the search results pages when an individual requests information using relevant terms and phrases. If you want to succeed in search marketing, your business has to have a strategy for SEM. More importantly, you have to invest the time and money to do it correctly, while keeping up with the trends and changes of how search engines work. DJE Design and Development can helps small businesses succeed with this process using effective and honest SEO practices and strategies. Small Business Website Content and SEO Your website is your business's online message. Within the site contains information, data and resources with a goal to draw traffic, improve sales and leads and ultimately create revenue. It's important to write content in an effective and search engine friendly manner. There are several facets to this process. First, the identification and presentation of keywords and key phrases relevant to your website must be realized. By building webpage content rich in keywords and phrases while still presenting an attractive and informative webpage is crucial to the success of search engine optimization. Managing where your keywords are placed and separating different keywords and phrases upon varying pages is also an important facet of building a long-term search engine optimization strategy. DJE Design and Development does not "keyword stuff" your pages, rather, we work with your existing information to provide keyword rich, relevant page information to maximize each webpages effectiveness and presentation. Building Link Relationships Outside of your own website, the single most important facet to achieving a high ranking website in terms of search results is building link relationships, especially with related websites and major web resources. The largest websites in terms of traffic, revenue and search ranking can have thousand of links from other websites across the Internet. The reality of this process is that building the correct link relationships takes time. DJE Design and Development can help you get to the right websites for establishing quality links, managing and monitoring the progress, and identifying new avenues and opportunities for future link relationships. As the search industry matures, link building becomes an even more complex process, integrating web technologies - weblogs, RSS etc, press releases and strategic partnerships. Internet Marketing and Pay-Per-Click (PPC) Advertising Internet Marketing can include all of the strategies and methods for getting your website message out to the public. DJE Design and Development will help your business set up an effective Internet Marketing strategy and budget for working with paid advertising, commercial business listings, and other commercial strategies. Our experience working with a diverse selection of industry-related websites and material enables DJE Design and Development to identify potential partnerships and strategies that work for your unique niche. A popular and potentially effective strategy of Internet Marketing is Pay-Per Click Advertising (PPC). PPC is bidding for placement in sponsored listings when certain search terms and phrases are entered into a search engine. Almost all of the major search engines offer some sort of PPC program, whether it is in-house or through a separate vendor. The largest and most popular include Yahoo Search Marketing and Google Adwords. DJE Design and Development has extensive experience working with PPC Campaigns and managing the bidding placement on relevant keywords and phrases. This includes bid-placement, calculating ROI (Return on Investment) and streamlining keyword selection to maximize a client's PPC Budget. Search Engine Marketing and Search Engine Optimization Bottom Line Getting top listing in search engines like Google, Yahoo, MSN Search and others takes time, effort and an efficient budget. It is important to realize that there are no real shortcuts to achieving success other than hard work and dedication to the process and search strategy. DJE Design and Development has proven success in achieving results in the small business world of Search Engine marketing and Search Engine Optimization. Contact us today for your free consultation! We look forward to hearing from you. |
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